TY  - GEN
AU  - Sissors, Jack Zanville
AU  - Baron, Roger B
TI  - Advertising Media Planning
SN  - 9780071071017
U1  - 659.111 SIS 
PY  - 2010///
CY  - Chennai 
PB  - McGraw Hill Education (India) Private Limited
KW  - Advertising Media Planning
ER  -