TY  - BOOK
AU  - Besanko, David 
AU  - Dranove, David
AU  - Shanley, Mark;
AU  - Schaefer, Scott
TI  - Economics of Strategy
SN  - 9788126540716
U1  - 658.4012 BES 
PY  - 2013///
CY  -  New Delhi 
PB  - Wiley India (P.) Ltd, 
KW  - Strategic planning-Economic aspects
KW  - Managerial Economics
N2  - Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm
ER  -