TY  - BOOK
AU  - Creedon, Pamela J
AU  - Cramer, Judith
TI  - Women In Mass Communication 
SN  - 9781412936941
U1  - 302.23082 CRE 
PY  - 2007///
CY  -  New Delhi 
PB  -  SAGE Publications India Pvt. Ltd.
KW  - Media Studies
KW  - Women in the mass media industry
KW  - Mass media and women
KW  - Mass media--Study and teaching
N2  - The effect of feminsim on the field of mass communication is more important now than ever. The Third Edition of Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on women's opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of the number of women in the field of sports journalism. With a particular emphasis on race, culture, and ethnicity leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication. The Third Edition of Women in Mass Communication provides this generation of students with a feminist heritage and passes the agenda to improve the status of women―and men― working in the mass communication professions on to them. WMC3 is no longer a status report; it is truly a call to action before it's too late
ER  -