TY  - BOOK
AU  - Baye, Michael R
AU  - Prince, Jeff T
TI  - Managerial Economics and Business Strategy
SN  - 9789354600203
U1  - 338.5024658 BAY 
PY  - 2017///
CY  - Chennai
PB  -  McGraw Hill Education (India) Private Limited
KW  - Managerial economics
KW  - Strategic Planning
KW  - Business Planning
N2  - The Ninth Edition of Managerial Economics and Business Strategy builds on the basic philosophy reflected in the previous eight editions. The text continues to focus on tools from microeconomics, game theory and industrial organization to enable readers to make sound managerial decisions. The text teaches budding managers practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, as well as the basic models of perfect competition, monopoly, and monopolistic competition. Praised by faculty and students alike for its real-world examples and inclusion of modern topics, the book covers important topics such as penetration pricing, foreclosure, networks, bargaining, adverse selection etc
ER  -