TY  - GEN
AU  - Martin, Roger
TI  - Design of Business: Why Design Thinking is the Next Competitive Advantage
SN  - 9781422177808
U1  - 658.4063 MAR 
PY  - 2009///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Creative ability in business
KW  - Creative thinking
KW  - Lateral thinking
KW  - Knowledge management
N2  - Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

ER  -