TY  - GEN
AU  - Salvatore, Dominick  
AU  - Rastogi, Siddhartha K
TI  - Managerial Economics: Principles and Worldwide Applications    
SN  - 9780199496563
U1  - 338.5024658 SAL 
PY  - 2020///
CY  - New Delhi
PB  - Oxford University Press 
KW  - Managerial Economics
KW  - Big Data Analytics
KW  - Behavioural Economics
KW  - Global Economy
KW  - Barometric Methods
N2  - Managerial Economics: Principles and Worldwide Applications, 9e synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial decisions are made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant. The book is divided into five parts: Part One reviews the basics of supply and demand, examines the nature and scope of managerial economics, presents the theory of the firm, and reviews optimization techniques. Part Two analyses demand. Part Three presents the theory and measurement of the firm’s production and costs. Part Four brings together demand analysis with production and cost analysis to show how price and output are determined under various forms of market organization. Part Five examines regulation and the role of government in the economy. The theory and practical examples help illustrate how local economic decision-making is now inescapably global
ER  -