TY  - BOOK
AU  - Anandan, C
AU  - Prasanna Mohan Raj, M
TI  - Product Management 
SN  - 9788182094307
U1  - 658.56 ANA 
PY  - 2016///
CY  - Vijay Nicole Imprints Private Limited
PB  - Chennai
KW  - Product Management
N2  - Product Management 3rd Edition This book is designed as a core textbook for students specialising in marketing and as a reference for marketing professionals. The book builds on the success of its earlier editions and continues to have well- developed frameworks, statistical validation and practical application
ER  -