TY  - GEN
AU  - Aswathappa, K
TI  - International Business
SN  - 9789390113286
U1  -  658.049 ASW 
PY  - 2020///
CY  -  Chennai
PB  - Mcgraw Hill Education
KW  - International Business
KW  -  Risk Management
KW  - Elephant curve
KW  - Disruptive technology
N2  - The book - international business covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite usefu
ER  -