TY  - GEN
AU  - Guillén, Mauro F
AU  - García-Canal, Esteban
TI  - Emerging Markets Rule: Growth Strategies of the New Global Giants
SN  - 9780071798112
U1  - 658.4012 GUI 
PY  - 2013///
CY  - New York
PB  - Mcgraw Hill 
KW  - Strategic planning
KW  - Lean manufacturing
KW  - Developing countries
KW  - Economic history
ER  -