TY - GEN AU - Bhatia, Puneet Singh TI - Fundamentals of Digital Marketing SN - 9789357059619 U1 - 658.872 BHA PY - 2023/// CY - Noida PB - Pearson India Education Secrvices KW - Marketing KW - Digital Marketing N2 - Established since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information. ER -