TY - GEN AU - Chopra, Ashish TI - Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget SN - 9789351952756 U1 - 658.872 CHO PY - 2019/// CY - Gurugram PB - Hachette India KW - Viral marketing KW - Internet marketing KW - Internet advertising N2 - This comprehensive guide to viral video marketing provides valuable insights on how to grab attention in a crowded content landscape, drive engagement, and the importance of storytelling over production value. Chopra also shares behind-the-scenes tips and tricks and discusses how to build a personal brand to eliminate job insecurity. Whether you are a student, entrepreneur, blogger, marketing manager, or leader, "Fast, Cheap and Viral" is the go-to manual for achieving sustainable viral success on a shoestring budget. It is a must-read for anyone who dreams of reaching millions with their message ER -