TY  - GEN
AU  - Green, Mark C.
AU  - Keegan, Warren J.
TI  - Global Marketing
SN  - 9781292304021
U1  - 658.84 GRE 
PY  - 2020///
CY  - United Kingdom
PB  - Pearson Education Limited.
KW  - Marketing
KW  - Global Market
KW  - Export marketing
N2  - Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas
ER  -