TY  - GEN
AU  - Kawasaki, Guy
TI  - Enchantment: The Art of Changing Hearts, Minds and Actions
SN  - 9780241953648
U1  - 658.80019 KAW 
PY  - 2011///
CY  - New York
PB  - Portfolio/Penguin
KW  - Persuasion (Psychology) in Organizations
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Marketing--Psychological Aspects
KW  - Management--Psychological Aspects
N2  - How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? 
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. 
This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant.

ER  -