TY  - GEN
AU  - Kim, Henry Hongmin
TI  - Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication
SN  - 9781616895587
U1  - 741.6 KIM 
PY  - 2017///
CY  - New York
PB  - Princeton Architectural Press
KW  - Graphic Design
KW  - Visual Communication
N2  - "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"
ER  -