TY  - GEN
AU  - Wheeler, Alina
TI  - Designing Brand Identity: An Essential Guide for the Entire Branding Team
SN  - 9781118980828
U1  - 658.827 WHE 
PY  - 2017///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Branding (Marketing)
KW  - Trademarks-Design
KW  - Advertising-Brand name products
N2  - Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration
ER  -