TY  - GEN
AU  - Regli, Theresa
TI  - Digital and Marketing Asset Management
SN  - 9781933820729
U1  - 384.068 REG 
PY  - 2016///
CY  - Brooklyn, New York 
PB  - Rosenfeld Media
KW  - Digital media-Management
KW  - Computer files-Management
KW  - Marketing-Management
N2  - The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works
ER  -