TY  - GEN
AU  - Lichaw, Donna
TI  - User's Journey: Storymapping Products that People Love
SN  - 9781933820316
U1  - 741.6 LIC 
PY  - 2016///
CY  - Brooklyn, New York
PB  - Rosenfeld Media
KW  - Marketing
KW  - Storyboards
KW  - Storytelling
KW  - Writing
N2  - Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy
ER  -