TY  - GEN
AU  - Jansson, Hans
TI  - International Business Strategy In Complex Markets
SN  - 9781839101830
U1  - 658.049 JAN 
PY  - 2020///
CY  - Cheltenham, UK 
PB  - Edward Elgar Publishing
KW  - International business enterprises
KW  - Export marketing
N2  - In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.

Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders
ER  -