TY  - GEN
AU  - Bell, Eugenia 
AU  - Heller Steven
TI  - Paul Rand: Inspiration and Process in Design
SN  - 9781616898595
U1  - 741.6092 BEL 
PY  - 2019///
CY  - New York
PB  - Moleskine Books Princeton Architectural Press 
KW  - Design
KW  - Motives
KW  - Themes
N2  - Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work
ER  -