TY  - GEN
AU  - Renvoisé, Patrick
AU  - Morin, Christophe 
TI  - Neuromarketing: :  Understanding the Buy Buttons in Your Customer's Brain
SN  - 9781595551351
U1  - 658.80019 REN 
PY  - 2007///
CY  - United States
PB  - HarperCollins Focus
KW  - Marketing
KW  - Psychological aspects
KW  - Consumers' preferences
KW  - Neuropsychology
N2  - The latest brain research is changing the way we think about sales. How can this help you increase your business
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers
ER  -