TY  - GEN
AU  - Berger, James T
AU  - Halligan, R. Mark
TI  - Trademark Surveys: A Litigator's Guide
SN  - 9780199740635
U1  - 346.0488 BER 
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Trademarks-Law and Legislation
KW  - Market surveys
N2  - In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team. Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols
ER  -