TY  - GEN
AU  - Cox, Emmett
TI  - Retail Analytics: The Secret Weapon
SN  - 9781118099841
U1  - 658.87 COX 
PY  - 2012///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Retail Trade
KW  - Retail Trade-Statistics
KW  - Retail Trade-Case Studies
N2  - Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage
ER  -