TY  - GEN
AU  - Lewrick, Michael 
AU  - Karim, Rukaiya 
TI  - Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success 
SN  - 9781119983651
U1  - 745.4 LEW 
PY  - 2023///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Industrial Management
KW  - Creative Ability in Business
KW  - Critical Thinking
N2  - Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.
The author explains how to:

Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results
Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance
Use the provided hands-on tools to measure your firm's success at creating meaningfully new and interesting products, services, and experiences
ER  -