TY - GEN AU - Abbott, Dean TI - Applied Predictive Analytics Principles and Techniques for the Professional Data Analyst SN - 9781118727966 U1 - 006.312 ABB PY - 2014/// CY - Indianapolis, IN PB - Wiley KW - Business planning-Mathematical models KW - Decision making-Mathematical models KW - Management--Mathematical models KW - Data mining N2 - Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included ER -