TY  - GEN
AU  - Redlich, Tobias (Editor)
AU  - Wulfsberg, Jens P (Editor)
AU  - Moritz, Manuel (Editor)
TI  - Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics
SN  - 9783319977874
U1  - 658.514 RED 
PY  - 2019///
CY  - Cham, Switzerland
PB  - Springer International Publishing
KW  - Industrial Management
KW  - Industrial Organization
KW  - Leadership
KW  - Management
KW  - Production Management
KW  - Business Strategy
N2  - Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation
ER  -