TY - GEN AU - Redlich, Tobias (Editor) AU - Wulfsberg, Jens P (Editor) AU - Moritz, Manuel (Editor) TI - Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics SN - 9783319977874 U1 - 658.514 RED PY - 2019/// CY - Cham, Switzerland PB - Springer International Publishing KW - Industrial Management KW - Industrial Organization KW - Leadership KW - Management KW - Production Management KW - Business Strategy N2 - Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation ER -