TY  - BOOK
AU  - HILL,SAM / RIFKIN GLENN
TI  - Radical Marketing: from  Harvard to Harely,Lessons from ten that broke the rules and made it big
SN  - 0887309054
U1  - 658.8  HIL 
PY  - 1999///
CY  - New York
PB  - Harvard Business school Press
KW  - marketing management
N1  - Management of Marketing
ER  -