TY  - BOOK
AU  - PALEY, NORTON
TI  - Marketing Strategy - A Handbook
SN  - 8124203148
U1  - 658.802 PAL 
PY  - 2004///
CY  - New Delhi
PB  - Crest Publishing House
KW  -  Marketing
KW  -  Strategy
KW  - Handbook
N1  - Management of Marketing
ER  -