TY  - BOOK
AU  - John, Doris Rajakumari
TI  - Case Studies on Advertising Strategies: Trends and Practices
SN  - 9788131420164
U1  - 659 JOH 
PY  - 2008///
CY  - Hyderabad
PB  - ICFAI University Press
KW  -  Case Study
KW  - Advertising Strategy
N1  - Advertising & public relations(659)
ER  -