TY  - BOOK
AU  - HILL, SAM
AU  - LEDERER, CHRIS
TI  - The Infinite Asset - Managing Brands to build new value
SN  - 1578512492
U1  - 658.827 HIL 
PY  - 2001///
CY  - Boston
PB  - Harvard Business school Press
KW  -  Brands
KW  -  Infinite
KW  -  Managing
KW  -  build
KW  -  new
KW  -  value
KW  - Asset
N1  - Brand Management(658.827)
ER  -