TY  - BOOK
AU  - SUGIYAMA, KOTARO
AU  - ANDREE, TIM
TI  - Dentsu Way: Secrets of cross switch marketing from the world''s most innovative advertising agency
SN  - 978007132491
U1  - 658.8 SUG 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  Dentsu
KW  -  Secrets
KW  -  Way:
KW  -  agency
KW  -  cross
KW  -  innovative
KW  -  marketing
KW  -  most
KW  -  switch
KW  - advertising
N1  - Management of Marketing
ER  -