TY  - BOOK
AU  - YOUNG, ROY A
AU  - STEWART, DAVID W
AU  - WEISS, ALLEN M
TI  - Marketing Champions: Practical strategies for improving marketing's power, influence, and business impact
SN  - 9788126529582
U1  - 658.8 YOU 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
KW  -  Champions
KW  -  Marketing
KW  -  Practic
KW  -  impact
KW  -  improving
KW  -  marketing''s
KW  -  influence,
KW  -  power,
KW  - business
N1  - Management of Marketing
ER  -