TY - BOOK AU - STRATTEN, SCOTT TI - U N Marketing : Stop marketing. Start engaging SN - 9788126529841 U1 - 658.8 STR PY - 2011/// CY - New Delhi PB - Wiley India KW - Marketing KW - N KW - Start KW - Stop KW - U KW - engaging KW - marketing. KW - : N1 - Management of Marketing ER -