TY  - BOOK
AU  - Chitale, A. K
AU  - Gupta, Ravi
TI  - Product Policy and Brand Management : Text and cases
SN  - 9788120340756
U1  - 658.827  CHI 
PY  - 2011///
CY  - New Delhi
PB  - Prentice Hall of India
KW  -  Brand
KW  -  Management
KW  -  Policy
KW  -  Product
KW  -  cases
KW  - :
N1  - Brand Management(658.827)
ER  -