TY  - BOOK
AU  - BOSE, D CHANDRA
TI  - Modern Marketing: Principles and Practice
SN  - 9788120339453
U1  - 658.8  BOS 
PY  - 2010///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  -  Modern
KW  -  Practice
KW  -  Principles
KW  - Marketing
N1  - Management of Marketing
ER  -