TY - BOOK AU - VARNALI, KAAN AU - TOKER, AYSEGUL AU - YILMAZ,CENGIZ TI - Mobile Marketing : fundamentals and strategy SN - 9780071332507 U1 - 658.872 VAR PY - 2011/// CY - New Delhi PB - Tata McGraw Hill N1 - Internet marketing,E-commerce ER -