TY  - BOOK
AU  - STEEL, JON
TI  - Truth, Lies and Advertising: The Art of Account Planning
SN  - 9788126520947
U1  - 659.111 STE 
PY  - 1998///
CY  - New Delhi
PB  - Wiley India
KW  -  Advertising
KW  -  Art
KW  -  Lies
KW  -  Planning
KW  -  Truth
KW  - Account
N1  - Advertising & public relations(659)
ER  -