TY  - BOOK
AU  - FRITZ  ROGER
TI  - Effective PR Management: A guide to corporate survival
SN  - 8172243979
U1  - 659.2  FRI 
PY  - 2001///
CY  - Mumbai
PB  - Jaico Publishing  House
KW  -  Public Relations
KW  - Management
N1  - Advertising & public relations(659)
ER  -