TY  - BOOK
AU  - FALLON, PAT
AU  - SENN, FRED
TI  - Juicing the Orange: how to turn creativity into a powerful business advantage
SN  - 9781591399278
U1  - 658.802 FAL 
PY  - 2006///
CY  - Boston
PB  - Harvard Business school Press
KW  -  Juicing
KW  -  Orange
KW  -  business
KW  -  creativity
KW  -  into
KW  -  powerful
KW  -  turn
KW  - advantage
N1  - Management of Marketing
ER  -