TY - BOOK AU - SOMAN, DILIP AU - N-MARANDI,SARA TI - Managing Customer Value: One stage at a time SN - 9780521263368 U1 - 658.812 SOM PY - 2010/// CY - New Jersey PB - World Scientific KW - Customer KW - Managing KW - One KW - Value KW - stage KW - time KW - at N1 - Customer Relations(658.812) ER -