TY  - BOOK
AU  - DONOVAN, ROB
AU  - HENLEY, NADINE
TI  - Principles and Practice of Social Marketing : An International Perspective
SN  - 9780521167376
U1  - 658.8  DON 
PY  - 2010///
CY  - Cambridge
PB  - Cambridge University Press
KW  -  International
KW  -  Marketing
KW  -  Perspective
KW  -  Practice
KW  -  Principles
KW  -  Social
KW  - :
N1  - Management of Marketing
ER  -