TY  - BOOK
AU  - HAIG, MATT
TI  - Brand Royalty: How the world's top 100 brands thrive & survive
SN  - 0749444398
U1  - 658.827 HAI 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  -  Brand
KW  -  Royalty
KW  -  brands
KW  -  survive
KW  -  thrive
KW  -  top
KW  -  world''s
KW  - 100
N1  - Brand Management(658.827)
ER  -