TY  - BOOK
AU  - LEHU, JEAN-MARC
TI  - Branded Entertainment : Product placement and Brand Strategy in the entertainment business
SN  - 9780749451516
U1  - 791.40688  LEH 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  -  Brand
KW  -  Branded
KW  -  Entertainment
KW  -  Product
KW  -  Strategy
KW  -  business
KW  -  placement
KW  - :
N1  - Public performances(791)
ER  -