TY  - BOOK
AU  - DU PLESSIS, ERIK
TI  - Branded Mind: What neuroscience rally tells us about the puzzle of the brain and the brand
SN  - 9780749461256
U1  - 658.8342  DUP 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  -  Branded
KW  -  Mind:
KW  -  brain
KW  -  brand
KW  -  neuroscience
KW  -  puzzle
KW  -  rally
KW  -  tells
KW  -  us
KW  - about
N1  - Consumer behaviour
ER  -