TY - BOOK AU - WATSON, TOM AU - NOBLE, PAUL TI - Evaluating Public Relations: A Best practice guide to public Relations planning, research and Evaluation SN - 0749445211 U1 - 659.2072 WAT PY - 2005/// CY - London PB - Kogan Page KW - Evaluating KW - Evaluation KW - Public KW - Relations KW - guide KW - practice KW - research KW - planning, KW - Best N1 - Advertising & public relations(659) ER -