TY  - BOOK
AU  - WATSON, TOM
AU  - NOBLE, PAUL
TI  - Evaluating Public Relations: A Best practice guide to public Relations planning, research and Evaluation
SN  - 0749445211
U1  - 659.2072  WAT 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  -  Evaluating
KW  -  Evaluation
KW  -  Public
KW  -  Relations
KW  -  guide
KW  -  practice
KW  -  research
KW  -  planning,
KW  - Best
N1  - Advertising & public relations(659)
ER  -