TY  - BOOK
AU  - JOLLY, ADAM
TI  - From Idea to Profit: How to market innovative products and services
SN  - 074944522X
U1  - 658.8 JOL 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  -  Profit
KW  -  innovative
KW  -  market
KW  -  products
KW  -  services
KW  - Idea
N1  - Management of Marketing
ER  -