TY  - BOOK
AU  - ROMAN, KENNETH
AU  - MAAS, JANE
TI  - How to Advertise: What works, What doen't  - and Why
SN  - 0749442336
U1  - 659.1 ROM 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page
KW  -  What
KW  -  Why
KW  -  doen''t
KW  -  works
KW  - Advertise
N1  - Advertising & public relations(659)
ER  -