TY  - BOOK
AU  - MCDONALD, MALCOLM
AU  - MOUNCEY, PETER
TI  - Marketing Accountability: How to measure marketing effectiveness
SN  - 9780749453862
U1  - 658.80072 MCD 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  -  Marketing
KW  -  effectiveness
KW  -  measure
KW  - Accountability
N1  - Management of Marketing
ER  -