TY  - BOOK
AU  - GAMBLE, PAUL R
TI  - Marketing Revolution: The radical new approach to transforming the business, the brand & the bottom line
SN  - 0749447761
U1  - 658.8 GAM 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  -  Marketing
KW  -  Revolution
KW  -  bottom
KW  -  brand
KW  -  line
KW  -  new
KW  -  radical
KW  -  transforming
KW  -  business,
KW  - approach
N1  - Management of Marketing
ER  -