TY  - BOOK
AU  - YOUNG, ANTONY
AU  -  AITKEN, LUCY
TI  - Profitable Marketing Communications: A guide to Marketing return on Investment
SN  - 0749451564
U1  - 658.8  YOU 
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  -  Investment
KW  -  Marketing
KW  -  Profitable
KW  -  guide
KW  -  return
KW  - Communications
N1  - Management of Marketing
ER  -