TY - BOOK AU - YOUNG, ANTONY AU - AITKEN, LUCY TI - Profitable Marketing Communications: A guide to Marketing return on Investment SN - 0749451564 U1 - 658.8 YOU PY - 2007/// CY - London PB - Kogan Page KW - Investment KW - Marketing KW - Profitable KW - guide KW - return KW - Communications N1 - Management of Marketing ER -