TY  - BOOK
AU  - KAPFERER, J N
AU  - BASTIEN, V
TI  - Luxury Strategy: Break the rules of marketing to build luxury brands
SN  - 9780749456993
U1  - 658.827 KAP 
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  -  Break
KW  -  Luxury
KW  -  Strategy
KW  -  build
KW  -  marketing
KW  -  rules
KW  - brands
N1  - Brand Management(658.827)
ER  -